By ChihChi Wang
Milan Design Week is definitely one of the most sought-after events in the town. Different from Fashion Weeks, this event is much more “friendly” to the public. Presentations, special installations, unexpected interactives from brands (fashion and non) to all the people. The city becomes a giant amusement park in those days. People from the world all come together to enjoy the environment, to capture the first-hand news in design and to admire new technologies. Not to mention the great opportunity to visit those historic buildings which normally with the entrance carefully (heavily) guarded!
Yeah, you know, therefore so much information and happenings suddenly explore in a short time, for people who are not really well prepared, or are not working in the related industries, it’s always very difficult to catch the real essence of this event. I always remember how I proceeded my MDW last year by following Instagram stories of Giulia Zanini, a Crema born girl who lives in Milano for 7 years. It was a great help, especially for people lazy like me, and do-not-know-how-to-start like me!
So this year, instead of keeping her “city scout talent” only for myself (and for her followers on social of course), we got this super honor to have her as FRUFRUTTI’s special correspondent and to share with us the 6 most beautiful presentations, in her opinion, of Milan Design Week 2019!
#1 GUCCI DÉCOR
Anticipating a few days before the Design Week, Gucci inaugurated the Gucci Décor temporary store represented the brand’s Creative Director Alessandro Michele’s aesthetics to the home decoration. The shop is organized on two floors and will be available to visit until the end of June 2019. You’ll find the brand’s furniture collection, furnishing accessories, porcelain, wallpaper and separè, all decorated with floral and faunal motifs. La Casa delle Meraviglie!
Address: Via Santo Spirito 19, Milan
IF YOU HAVE HOUSES LOCATING IN DIFFERENT PARTS OF THE WORLD, WHICH CITY WHERE THE HOUSE IS WILL YOU DECORATE THIS COLLECTION?
GZ: Although Gucci is an Italian brand, its home décor style makes me think of a house in the English countryside, I would say a house in Dorset.
WICH PART OF THE HOUSE WILL YOU TAKE THIS COLLECTION FOR INTERIOR DECORATING?
GZ: Definitely the living room because I could have fun with velvet curtains, the screen, cushions … I imagine myself sitting in front of the fireplace with a nice Gucci blanket!
#2 VERSACE HOME
The house of Gianni Versace becomes the set for the presentation of the new Versace Home Collection, which debuts at the FuoriSalone 2019 with an installation signed by interior designer Sasha Bikoff and by the artist Andy Dixon. A setting reminiscent of Miami, with pink, blue and green neon lights that illuminate furnishings from the past Versace Home collections reinterpreted by Sasha Bikoff. Going upstairs of Versace house in Milan, there are huge shirts created by the Canadian artist Andy Dixon. The most pop piece is the polyethylene armchair with the iconic Medusa-shaped backrest.
Address: via Gesù 12, Milan
IF YOU HAVE HOUSES LOCATING IN DIFFERENT PARTS OF THE WORLD, WHICH CITY WHERE THE HOUSE IS WILL YOU DECORATE THIS COLLECTION?
GZ: Without doubts a waterfront house with a nice pool in Miami Beach.
WICH PART OF THE HOUSE WILL YOU TAKE THIS COLLECTION FOR INTERIOR DECORATING?
GZ: I’d say in both dining room with the table, the crystal glasses and the tableware of Versace, and definitely all over the outside space, especially where the pool is.
#3 FENDI BACK HOME
“Back Home” is the name of the new Fendi home design collection, previewed during Design Week 2019 and accompanied by a capsule collection of luggage created by Creative Director Silvia Venturini Fendi. The collection celebrates the iconic Pequin striped pattern introduced for the first time by Fendi in 1987. Armchairs and sofas with striped details, tables with Fendi’s geometric motifs, mirrors and lamps are among the furnishing at the exhibition. This collection is a mix of classic and modern.
Address: Via Solari 35, Milano
IF YOU HAVE HOUSES LOCATING IN DIFFERENT PARTS OF THE WORLD, WHICH CITY WHERE THE HOUSE IS WILL YOU DECORATE THIS COLLECTION?
GZ: Fendi home décor style is very refined and chic, so, why not, I’d say a beautiful Milanese house from the ‘30s.
WICH PART OF THE HOUSE WILL YOU TAKE THIS COLLECTION FOR INTERIOR DECORATING?
GZ: I guess the living room. I particularly love the pastel-colored carpets, the velvet sofas, the armchairs with the classic Penguin motif and the cabinet.
#4 MOROSO
The company celebrated the 10th anniversary of the M’Afrique collection in the showroom in via Pontaccio. There are also artworks and tapestries related to the world of Africa at the exhibition. Handmade woven seats made in polyethylene which is used traditionally in Africa as fishing nets, painted steel structures and small tables made by hand in atelier of Dakar. Super colorful!
Address: Via Pontaccio 8, Milan
IF YOU HAVE HOUSES LOCATING IN DIFFERENT PARTS OF THE WORLD, WHICH CITY WHERE THE HOUSE IS WILL YOU DECORATE THIS COLLECTION?
GZ: It comes in my mind immediately a beautiful house with a garden in Santa Teresa, Rio de Janeiro.
WICH PART OF THE HOUSE WILL YOU TAKE THIS COLLECTION FOR INTERIOR DECORATING?
GZ: I would focus on outdoor spaces and mainly on the garden. Putting lots of color chairs, hammocks, and low woven tables.
#5 NONOSTANTE MARRAS
Outside the center and away from the hustle and bustle, Marras is a must-to-go place for a little break from the turmoil of Design Week. For a deliberate choice, space of which is hidden in a former garage, it’s not only a shop but also a bookstore and a bistro bar. Chipped walls, old-fashioned furniture, and refined ceramics, a beautiful courtyard and also pieces made with salvaged objects, such as the large bookcase made of wooden drawers from a factory. A place to relax!
Address: Via Cola di Rienzo 8, Milan
IF YOU HAVE HOUSES LOCATING IN DIFFERENT PARTS OF THE WORLD, WHICH CITY WHERE THE HOUSE IS WILL YOU DECORATE THIS COLLECTION?
GZ: More than in a house, I imagine this style in a concept shop in Berlin.
WICH PART OF THE HOUSE WILL YOU TAKE THIS COLLECTION FOR INTERIOR DECORATING?
GZ: I think it really suits a Berlin boutique where you can find clothes by young creatives, design books, with a small space for a cup of coffee.
#6 FORNASETTI
In the Design week, Fornasetti presented its new collection of eleven extraordinary rugs woven with the finest silks and wools, accompanied by ceramic cats, magic tables and cabinets of different sizes. The new objects are the result of the union between the visionary imagination of the brand’s Milanese atelier and the traditional craftsmanship. A unique and visionary space not to be missed.
Address: Corso Venezia 21A, Milan
IF YOU HAVE HOUSES LOCATING IN DIFFERENT PARTS OF THE WORLD, WHICH CITY WHERE THE HOUSE IS WILL YOU DECORATE THIS COLLECTION?
GZ: An artsy house in the Vin Zavod district in Moscow, which is one of the coolest parts of the city.
WICH PART OF THE HOUSE WILL YOU TAKE THIS COLLECTION FOR INTERIOR DECORATING?
GZ: Fornasetti’s style is so unique and visionary that I would like to furnish an entire house, not just a room, to create a space full of the brand’s iconic symbols and illusions.
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